Well, it took forty years, but I finally got myself in one of the national newspapers. Best of all, I did it without sadistically murdering someone and eating their pubic-hair, which appears to be an increasingly easy way into the headlines nowadays.

Nope. Jo, Freya and I got into the DN Sunday supplement for just being, really, though more specifically for being vegan. But don’t let the Sunday supplement suffix fool you, my non-existent readers; the DN is a newspaper of distinction here in Sweden, equivalent to The Times, Telegraph or the slightly inferior Guardian. And although the Sundayness of it implies a jauntier, lifestyle feel, one should still consider it a worthy contribution to the journalistic world.

Lotten, our neighbour and (after her decision to base an article on us) admirer good friend wrote an article about four families and their different ways of saving the planet. Not that I’d ever seen myself in the same light that some do Superman, and I would never vocally make such claims, though it is of course well-deserved (if not a bit embarrassing) to receive such accolade from the rest of society. I would obviously not even try to compare our “work” with the great names (like Gandhi), though unlike Gandhi we continue our fight without the fame-game he and his ego were involved in. No, we are more comparable with the likes of the Nobel Prize winners (which Gandhi has never won, by the way), I would say, than to the star-struck elite who go on and on like a broken record about their “plight”.

The article did a very good job of making us (and thereby vegans) look normal, approachable and a little bit cool. I’d had a good idea of what I wanted to get across, which, despite the lack of column space, I think we manged to do quite well. Anyway, hats off to Lotten, who did a splendid job.