The Swedish online telephone directory, Eniro, have a series of adverts on TV at the moment. The slogan that they have chosen to use to promote their site is “Eniro: find it easy.”

I really hope that the company is not trying to play with words, in an attempt to be witty. “Find it easy” is a reasonably good slogan at face value, but I wonder if they also meant it to mean “Find it easily”, in which case they have made a faux pas. I’m not even sure if “easy” is the correct adverbal form in America, despite its accepted use.

My crusade against terrible adverts continues.