Some time after we had moved to our current accommodation we were contacted by the company who owns the flat, Familjebostäder, who wanted to send a photographer to take pictures (obviously) of Jo and Freya, for use in their adverts/website. I have never known how they found out about and decided Jo and Freya should be the models they were after, and it feels slightly creepy thinking about it, though I’ve no doubt the methods used were above board, and no spies or hidden cameras were used.
Despite our foreknowledge it was still a pleasant surprise going to their site and seeing us (I say “us”, even though I was not asked to appear, not even in the background, under a bed, out of focus). Freya, however, being used to seeing digital pictures of us all on the computer, and not really understanding the concept of the Internet, was unmoved by the whole thing. Until the large-scale version came along, that is.
A few months ago Jo was again contacted by the FB(I), this time wanting to know if they could employ one of the pictures in a larger format. Jo was okay with the idea, thinking it would probably be a couple of metre-high indoor advertisements that’d be easy enough to miss or (mis)take as part of the surrounding scenery.
A 7-metre high hanging is currently emblazoning the FBI offices in Stockholm. Not quite what Jo had imagined when she gave the okay; in fact, very few (minus egomaniacs) could have foreseen the enormity of the end result. Even Freya was (quietly) impressed.